Back to school shopping is the ultimate test for parents + teachers. A constant challenge in doing it all, doing it well, and doing it all under budget. But at Target, there’s no need to choose – the right answer is all of the above.

 

Anthem :30s “All The Days”

Product 15’s

6’s

 

On social we launched with a content series called Small Talk, where it’s the kids who get to quiz the teachers on all of the above back-to-school things.

 

Made at Anomaly NYC

Roles: New Biz Win, ACD Art Director, Graphic Design

Director : Scottie Cameron

ACD Copywriter: Cynthia Osborn

Group Creative Director: Melatan Riden

Design Director: Garrett Chase

Creative Director: Victoria Trow

Senior Designer:Tidiane Diagana