We took Russia's most famous vodka Smirnoff, for an American OOH tour, hitting up several U.S. cities and serving them a mix of quality claims and hyper-local messaging. On the launch of our campaign one of our ads placed at a little train stop in Harlem went viral, garnering millions of online impressions overnight.

Recognition: Art Directors Club- Silver (Outdoor) , Art Directors Club- Bronze (Copywriting)