Smirnoff Ice- Digital Campaign

Smirnoff ICE wanted to show millennials that it's a perfect drink for any game day occasion. To help convince them to reach for an ICE instead of an IPA, we created some very millennial-y messaging that spoke to a wider range of football fans; the hardcore fans, the casual fans, and even the fans that maybe aren't really fans.

Online Films

Social GIF's

Made at 72andsunny with Cynthia Osborn

Creative Direction: Mikio Bradley, David Goss

Role: Art Direction, Graphic Design