Zales, the iconic fine jewelry brand, was in need of a bold transformation to shift their reputation from outdated retailer into a confident, modern jeweler. We launched a new brand platform, Own It , showing that fine jewelry is not just for special occasions, it’s for any occasion. Well at least, any occasion where you want to be seen and admired.
Press: Little Black Book , Business of Fashion, AdAge , AdsoftheWorld
Anthem :60 “It’s Rude Not To Stare”
Campaign Photography
Mother’s Day + Bridal :15’s
