Zales, the iconic fine jewelry brand, was in need of a bold transformation to shift their reputation from outdated retailer into a confident, modern jeweler. We launched a new brand platform “OWN IT” showing that fine jewelry is not just for special occasions, it’s for any occasion. Well at least, any occasion where you want to be seen and admired.
Press: Little Black Book , Business of Fashion, AdAge , AdsoftheWorld
Anthem :60 “It’s Rude Not To Stare”
Campaign Photography
Mother’s Day + Bridal :15’s
