Don Julio partnered with renowned Mexican designer Willy Chavarria to create a limited-edition 70 Añejo Cristalino, debuting at his highly anticipated 2024 NYFW show. This collaboration was the centerpiece of an integrated campaign that spanned multiple touch points, building momentum and hype for Willy’s show leading up to, during, and following the event.

Press: RollingStone, PAPER

Launch Films

Campaign Photography

OOH

Studio Interview

Capsule Collection

Our white linen collaboration set on the runway at NYFW

Low riders + influencers outside the fashion show

After Party

Made at Anomaly NY

Role: ACD Art Director, Graphic Design

Group Creative Director: Leanne Amann

ACD Art: Miklas Manneke

ACD Copy: Cynthia Osborn

Senior Designer: Michele Rivera

Photographer: Diego Bendezu

Film Director:Leanne Amann

Interview Director:German Torres

PR Agency : Hunter PR