There is a common misconception that going on maternity leave is like going on vacation. So 72andsunny created a line of tropical "maternity resort wear" called Mommy Bahama— and launched it on Mother's Day to start a conversation about the realities of maternity leave with moms and non-moms alike.
Press: AdWeek , Creativity-Online, Scary Mommy, Trend Hunter, Campaign, Quartz At Work
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