Don Julio Tequila - Integrated Campaign

For Cinco de Mayo, this Mexican tequila brand wanted a special tribute for the backbone of America’s restaurant & bar industry. This film, featuring a classic Mexican anthem performed by the iconic Mexican artist Pedro Infante, is a joyous ode to Mexican devotion – on Cinco de Mayo, and every single day of the year.

 
 

We created The “Don Julio Cinco” a $5 piece of currency that could be redeemed at local Mexican owned restaurants + bars for the week of Cinco De Mayo.

 

We hyped up the “Cincos” on social, and put the word out about our ATM (Automated Tequila Machine) activations.

Hyperlocal activations launched across the U.S on the week leading up to Cinco De Mayo.

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Made at Anomaly NYC

Copywriter :Cynthia Osborn

Design: Adrian Ortega

Artist + Illustrator: Claudio Limón

ACD: Bruno Carvalhaes

Creative Director: Dan Shapiro

Director: Charles Frank

Role: Art Direction, Design