We helped Canada Goose launch its first-ever footwear collection - featuring footballer Romeo Beckham, indigenous artist and activist Sarain Fox and indigenous leader and former NHL player Jordin Tootoo. We produced over 500 assets globally that ranged from film content, OOH/Print, Projections, Social, & Influencer Partnerships, in eight different languages.


Press:  AdAge , Adweek, Office, i-D, The Cut

Recognition: Glossy Fashion Awards (Best Product Launch Campaign 2022)

 

Romeo Beckham “Force From Within”

Sarain Fox “Woman Is A Force”

Jordin Tootoo “A Steady Force”

Snow Mantra Boot

Journey Boot

Crofton Boot

Print

Social

Global Projections

Snapchat Try-On Lens

Pre-Launch Teasers

Made at Virtue Worldwide

Roles: Sr. Art Director, Graphic Design

Director : Young Replicant

Photographer: Misha Taylor

3d Modeling: Cadux

Retouching: DTouch

Sr. Copywriter: Cynthia Osborn

Group Creative Director: Nari Kim