Benjamin Moore paint is only sold at locally owned stores, but most people don’t know that. To save shoppers from another disappointing trip to Lowe’s or Home Depot, we decided to reach them at an earlier stage of the paint process – when they’re still just looking for color inspiration online.
To hack the platform, we made 40 real home props featuring our message and added them to existing Benjamin Moore photos. These images were then unleashed all over social , sneaking our way into “home inspo” folders all over the internet.
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Editorial
Artist and musician Raquel Lily’s studio apartment Before & After
Floral designer Rachel Clark’s “Secret Garden” Before & After
