ALS Ice Bucket Challenge

New design direction and branding for the 2015 ALS ice bucket challenge campaign in addition to designing all shared social content. 

 
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INTERACTIVE MAP VIEW (HOMEPAGE)

The interactive map view features real-time statistics of ice bucket challenges and progress separated by state.

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TOP 10 VIDEO LIST VIEW (HOMEPAGE)

This second view features curated lists that celebrate the best of every category by being endorsed by a specific chosen person or organization.

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ANIMATED GIFS

We structured the social content by dividing our animated gifs into "Signs of Hope" (more uplifting facts) and "Chilly Facts" (more real hard facts and truth about the illness), to provide a balance between trying to convey the truth without being too negative, or being too playful and inaccurate. Animated gifs were important for us to communicate facts most commonly overlooked.  

 

Made at TBWA\Chiat\Day with Marisa Lim, Eri Miyagi, and Alexa Sparaccio

Role: Art Direction, Illustration, UI Design